Life in the Slow Lane

July 2, 2008

Mature modeling show gets second look

Filed under: Television — pauljlane @ 9:40 am

This from TV Land, which announced that the modeling show “She’s Got the Look” has been renewed for a second season.

The show, aimed at models older than 35, is hosted by Lockport native Kim Alexis and features as one of its judges Buffalo native Beverly Johnson. THe first season’s pilot episode was reviewed earlier this year in this blog (https://pauljlane.wordpress.com/2008/05/30/shes-got-the-look-has-familiar-appearance).

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Following impressive ratings gains and steady growth in popularity, TV Land has announced today that it has renewed its original reality series “She’s Got The Look” for a second season. Emmy Award-Winner Allison Grodner (“Big Brother,” “Blowout”) will return as executive producer. Premiering in 2009, the second season of “She’s Got The Look” will expand from six episodes to eight and will again set out to discover a sophisticated, beautiful and confident woman 35 or older destined for supermodel stardom.

“We’re so excited that ‘She’s Got The Look’ resonates with our viewers,” states Larry W. Jones, president, TV Land. “The show’s message of reinvention and the pursuit of life-long dreams is something identifiable to our audience of 40 and 50 year olds. We can’t wait to introduce our viewers to another group of ageless beauties.”

“I’m thrilled that TV Land viewers can’t get enough of “She’s Got The Look,” states Allison Grodner, the show’s Executive Producer. “I love the show and can’t wait to see what the next season has in store. I’m really looking forward to working with my friends at TV Land again.”

Season one of “She’s Got The Look” has been averaging 633,000 total viewers, an increase of +17% versus channel total day average with a median age of 46. Among Adults 25-54, it has been posting a 0.4/409,000, up +63% in both rating and delivery over channel total day average. Among Adults 40-54 it is posting a 0.5/262,000, up +33% in rating and +34% in delivery. In addition, “She’s Got The Look” and related content gave TVLand.com its best month ever for traffic, up 11% from the previous record holder (March 2008) and up 223% from year ago numbers.

“She’s Got The Look” followed a nationwide search, including months of online submissions, auditions and regional competitions around the country, which resulted in flying 20 contenders to New York City. These semi-finalists were put to the test of expressing themselves and their fashion know-how. Ten finalists were then selected to live in a New York City loft and compete in challenges such as photo shoots, runway competitions and tests on their fashion sense. At the conclusion of the competition, one woman will win a lucrative modeling contract.

Applications for “She’s Got The Look 2” can be found on TVLand.com starting July 2.

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